Latin America stands to benefit most from crypto

El Salvador’s Bitcoin (BTC) adoption has triggered a digital asset revolution in Latin America, and the region could benefit even more if people can exchange cryptocurrencies, fiat money and the upcoming central bank digital currencies (CBDC) on the same infrastructure. Venezuela and Colombia are the two most prominent crypto adopters in the region besides El Salvador. However, other nations are closing the gap rather quickly, with El Salvador acting as a catalyst.

Facing so many challenges during the pandemic, retail needs to have the following while welcoming 2022: e-commerce, empowering on-ground staff, use of data, reducing friction, and taking an omni-channel approach.

CDPI Emerging Markets

WeAreContent, a leading company in multimedia content creation and effective content strategies with SEO techniques, presented last month through the virtual event with partners of the IAB Colombia, the results of the SEO Latin America 2021 digital study. One of the conclusions found that that there is a clear lack of knowledge in the marketing areas of organizations and also in their digital areas. Only 57% of the digital areas of organizations consider SEO to be fundamental and 43% do not see it as an essential tool surprise the community.

CDPI Emerging Markets

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

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Latin America stands to benefit most from crypto

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