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The unexpected shifts in retail you can expect in 2022

Facing so many challenges during the pandemic, retail needs to have the following while welcoming 2022: e-commerce, empowering on-ground staff, use of data, reducing friction, and taking an omni-channel approach.

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10.10, 11.11, 12.12: Which among sales events is the most popular in Southeast Asia?

November 4, 2021

Sales festivals, such as 11.11 and 12.12, create opportunities for consumers to make advanced holiday gift purchases, and retailers should note to make these moments count, and capture the attention of their shoppers in advance of year-end seasonal shopping moments. Out of all these sales festivals, which remains the most popular among Southeast Asian consumers?

CDPI Emerging Markets
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Latin America stands to benefit most from crypto

November 4, 2021

El Salvador’s Bitcoin (BTC) adoption has triggered a digital asset revolution in Latin America, and the region could benefit even more if people can exchange cryptocurrencies, fiat money and the upcoming central bank digital currencies (CBDC) on the same infrastructure. Venezuela and Colombia are the two most prominent crypto adopters in the region besides El Salvador. However, other nations are closing the gap rather quickly, with El Salvador acting as a catalyst.

CDPI Emerging Markets
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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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