Enough with the surveys. Master data management vendor Reltio just raised a $120 million Series E, bringing total funding to $237 million. Reltio qualifies as a CDP but handles lots of non-customer data, so the MDM label is a better fit.
Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck. This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions. This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away. La la la.
It’s B2B all the way today, Dear Reader. Dun & Bradstreet just bought B2B data compiler NetWise and tougher-to-describe Eyeota, which offers audience data collection, identification, and activation. Like the Zeta Global partnership announced in June, the deals give D&B a larger presence in the consumer data universe.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.