Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck. This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions. This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away. La la la.
Organizational readiness is the most-cited problem (23%) among companies that have deployed a CDP, according to the CDP Institute’s latest member survey. By contrast, failure of the CDP software to perform as promised was the least cited at 6%. Download for fascinating detail and our traditionally woeful graphic design.
Enough with the surveys. Master data management vendor Reltio just raised a $120 million Series E, bringing total funding to $237 million. Reltio qualifies as a CDP but handles lots of non-customer data, so the MDM label is a better fit.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.