Publishers Expect to Cut Staff When Cookies Are Gone: Lotame Survey

Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck.  This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions.  This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away.  La la la.