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IAB Europe preemptively announces Belgian DPA likely to bring suit

With a ruling still months away, IAB Europe proactively announced its Transparency and Consent Framework (TCF) will likely be found in breach of GDPR by Belgium’s data protection authority. TCF ‘consent’ pop-ups appear on 80%+ of European websites and apps, and TCF claims users have control over how their data is used. However, if this is found be noncompliant with regulations, it adds to pressure within the EU for a ban on behavioral advertising, something already being pushed by the EU Parliament.

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A billion Facebook facial images to be scrapped in end to facial ID system

November 9, 2021

Facing metacriticism in the news – and following US Federal Trade Commission (FTC) concern (plus $5 billion fine) previously, and a $640 million biometric data class action brought this year in Illinois; Facebook [now Meta Platforms] is shutting its facial recognition system. While this (I won’t say metamorphosis) is a major concession, the company did not rule out using facial recognition in other products. However, this move should mean the platform will no longer recognize faces in photos, videos or Memories, although it will still allow people to manually tag... Read More >

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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