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Pinterest Launches Pinterest TV Because It Can

Look, this whole “retail media” thing is intriguing, and so is live-stream social shopping.  But does the world really need to combine them as Pinterest TV?  Well, it’s now a thing.

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Scarf Down This Three-Pack of Ad Measurement Items

November 9, 2021

Here’s a little bundle of ad measurement news, if you’re into that sort of thing. (We won’t judge.) Omnicom Media Group is organizing an industry-wide initiative to set standards for connected TV (CTV) ad inventory, identity and fraud protection practices. The Association of National Advertisers plans to test a cross-media measurement system from VideoAmp.  And mobile marketing analytics vendor Adjust can now relate app conversions and post-install events to CTV ad campaigns.

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IAB Europe preemptively announces Belgian DPA likely to bring suit

November 9, 2021

With a ruling still months away, IAB Europe proactively announced its Transparency and Consent Framework (TCF) will likely be found in breach of GDPR by Belgium’s data protection authority. TCF ‘consent’ pop-ups appear on 80%+ of European websites and apps, and TCF claims users have control over how their data is used. However, if this is found be noncompliant with regulations, it adds to pressure within the EU for a ban on behavioral advertising, something already being pushed by the EU Parliament.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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