The system’s infrastructure, which integrates with cloud solutions, is designed to integrate privacy analytics during the customer data platform’s data collection rather than afterwards to also allow collection of permissions and ensure more customer control over data.
The company plans to use funding to equip advertisers and publishers with tools to instill trust and scale relationships.
Organizational readiness is the most-cited problem (23%) among companies that have deployed a CDP, according to the CDP Institute’s latest member survey. By contrast, failure of the CDP software to perform as promised was the least cited at 6%. Download for fascinating detail and our traditionally woeful graphic design.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.