Organizational readiness is the most-cited problem (23%) among companies that have deployed a CDP, according to the CDP Institute’s latest member survey. By contrast, failure of the CDP software to perform as promised was the least cited at 6%. Download for fascinating detail and our traditionally woeful graphic design.
The system’s infrastructure, which integrates with cloud solutions, is designed to integrate privacy analytics during the customer data platform’s data collection rather than afterwards to also allow collection of permissions and ensure more customer control over data.
Watching the industry get ready for the post-cookie, privacy-enhanced future has the macabre fascination of a slow-motion train wreck. This Lotame report finds fewer than 20% feel a high level of urgency to put in place post-cookie solutions and a minority of 42% say they are actively testing solutions. This despite the fact that most marketers and publishers expect a loss of revenue and jobs when cookies go away. La la la.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.