This Adweek report sponsored by Viant starts on the sad note that 73% of consumers feel they see too many ads. But things pick up when 65% say they feel good – including 27% who feel very good – when they see ads that feel personalized to their specific needs. Then it gets better: 63% pay more attention to personalized messages.
We’re doing all good news today, Dear Reader. Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness. They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.
I saved the best for last: social media isn’t destroying society after all! Ipsos MORI did find that “nuanced” belief in conspiracy theories is more widespread than you ever imagined, which I’ll admit is upsetting. But they also report that TV news and tabloid newspapers are equally responsible for spreading them (at least in the UK). So go ahead and buy all the Facebook ads you want.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.