We’re doing all good news today, Dear Reader. Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness. They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.
Email security vendor Mimecast has a deal to be purchased by private equity firm Permira for $5.8 billion. The price is a relatively modest 12x revenue, which is in line with the deal that Thoma Bravo set for Mimecast competitor Proofpoint in April. Of course, those low values are exactly what private equity investors find appealing.
This Adweek report sponsored by Viant starts on the sad note that 73% of consumers feel they see too many ads. But things pick up when 65% say they feel good – including 27% who feel very good – when they see ads that feel personalized to their specific needs. Then it gets better: 63% pay more attention to personalized messages.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.