I was hoping for an all-Australia edition, or at least all-obscure-company-names. But IDG Communications blew it by buying LeadSift, which is Canadian and does what its name suggests: they scan the Web to identify relevant leads for their clients. It’s IDG’s third acquisition in eighteen months as they expand their ability to deliver B2B marketing and sales data.
Spotify just bought Whooshkaa, another Australian firm. They have a platform that converts audio content like radio broadcasts into on-demand podcasts, handling everything from hosting to promotion to monetization to measurement. It’s part of Spotify’s on-going push into the podcast industry.
Most CDP use cases require five or fewer data sources and use barely half the available CDP features, according to CDP Institute’s analysis of 70+ use cases entered into our Use Case Generator. But here’s the catch: different use cases use different features, so you still need them all for a full roll-out. Lots more here. Thanks to Brent Dreyer for creating this. Click here to build your own use case.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.