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Despite mass increase in breaches, most US consumers unaware of data laws & best practices

US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine  percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.

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Big ad tech vendors are collecting profile data on many EU users due to data mislabeling, according to Adalytics

December 21, 2021

Adalytics discovered internet users in Europe who specifically express “privacy choices” using a platform that allows for control over tracking and personalization, may in fact be having their preferences ignored. This is due to mislabeling and failure by companies to use IP address geo-location checking for GDPR applicability.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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