Adalytics discovered internet users in Europe who specifically express “privacy choices” using a platform that allows for control over tracking and personalization, may in fact be having their preferences ignored. This is due to mislabeling and failure by companies to use IP address geo-location checking for GDPR applicability.
The US and Australia are partnering to combat cybercrime under an extension of the U.S.’s Clarifying Lawful Overseas Use of Data (CLOUD) Act. The law, originally passed in 2018 enables law enforcement collaboration to combat crimes, including terrorism and ransomware attacks, via electronic data.
US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.