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Big ad tech vendors are collecting profile data on many EU users due to data mislabeling, according to Adalytics

Adalytics discovered internet users in Europe who specifically express “privacy choices” using a platform that allows for control over tracking and personalization, may in fact be having their preferences ignored. This is due to mislabeling and failure by companies to use IP address geo-location checking for GDPR applicability.

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Despite mass increase in breaches, most US consumers unaware of data laws & best practices

December 21, 2021

US survey of 1,000 consumers finds 71% don’t know about data laws like CCPA, despite the huge increases in data breaches (incidences were up 141% between 2019-2020) and their desire for data protection. Thirty-nine  percent of those surveyed said they want more government regulation – but in terms of best practice, 71% admitted they never, or only occasionally, read data sharing disclosures that are provided to tell them how their data is being used.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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