Closer to home for CDP watchers, ecommerce and analytics platform Daasity has raised a $15 million Series A. Daasity loads sales, customer, and inventory data into a standard data model that is easily available for personalized messaging as well as merchandising, inventory management, and other non-marketing activities. It probably qualifies as a CDP.
Let’s talk analytics today, Dear Reader. Location analytics vendor Placer.ai just raised $100 million Series C, giving us something big to discuss. Placer.ai combines more than fifty sources to present anonymized data about foot traffic and sentiments. Not sure how they detect happy feet but it sounds like fun.
Zagging back towards pure analytics, landing page optimizer Unbounce has purchased LeadsRX, which does lead attribution based data from digital, radio, TV, podcasts, and streaming services. I guess we can call it a footprint expansion for Unbounce, so one more vote in favor of consolidated products over assemble-your-own components.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.