Zagging back towards pure analytics, landing page optimizer Unbounce has purchased LeadsRX, which does lead attribution based data from digital, radio, TV, podcasts, and streaming services. I guess we can call it a footprint expansion for Unbounce, so one more vote in favor of consolidated products over assemble-your-own components.
Closer to home for CDP watchers, ecommerce and analytics platform Daasity has raised a $15 million Series A. Daasity loads sales, customer, and inventory data into a standard data model that is easily available for personalized messaging as well as merchandising, inventory management, and other non-marketing activities. It probably qualifies as a CDP.
It was just a matter of time before the cloud database vendors positioned themselves as CDPs, and it seems that time is now. Databricks just launched a “data lakehouse” for retail and consumer goods customers that promises to unify customer data and do analytics such as personalized product recommendations. That announcement doesn’t mention “CDP” but this recent post by them does. Google Cloud also has a page devoted to its CDP solution, although I never saw it announced.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.