More on B2B events: results have always been hard to measure, and the move to virtual events makes it even harder. The good folks at audience measurement non-profit BPA Worldwide are trying to help with a new set of standards for reporting on event results. Can’t hurt.
On the other hand, this IDG study finds that tech buyers actually use content sites and white papers more than any other information source, while conferences and virtual events rank tenth out of ten. Scariest figure was there are 27 people on the average enterprise buying team. Recalls the old joke: Q: How many people work here? A: About half.
Is there anything more fascinating than other companies’ customer data strategies, Dear Reader? I thought not. Here’s a Treasure Data study on that very topic. Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.