Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report
Is there anything more fascinating than other companies’ customer data strategies, Dear Reader? I thought not. Here’s a Treasure Data study on that very topic. Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.