Digital experience vendor Sitecore has fully integrated its Web content management capabilities with four 2021 acquisitions including the Boxever CDP, Four51 ecommerce system, Moosend email server, and Reflektion site search engine. In addition to data unification, Boxever provided Sitecore with testing, real-time personalization, and connectors to email systems including Salesforce Marketing Cloud, Responsys, and Klayvio.
Shopify and Amazon merchants have a new option in the marketplaces for those platforms: the VIEWN “no-code” CDP. VIEWN offers segmentation and campaigns in addition to data unification. There’s a definite small-business flavor here, complete with 14-day free trial and a starting price of $89 per month for 5,000 customers.
Namogoo describes its latest release as the “first-ever” “Customer Journey Operating System”. That’s a tough claim to judge, but we do know the system automatically collects public data about site visitors, adds the company’s own data, and uses the result to analyze customer journeys and find opportunities for intent-driven promotions. I won’t make fun of Namogoo’s name, since two readers politely informed me today that what I called the “obscure” word “Gupshup” is understood to mean “chit-chat” by over a half-billion speakers of Hindi and Urdu.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.