Shopify and Amazon merchants have a new option in the marketplaces for those platforms: the VIEWN “no-code” CDP. VIEWN offers segmentation and campaigns in addition to data unification. There’s a definite small-business flavor here, complete with 14-day free trial and a starting price of $89 per month for 5,000 customers.
Information Resources, Inc. (better known as IRI) and NPD Group (which just goes by initials) have announced a merger agreement. Both firms provide data and services related to retail sales and consumer behaviors to retailers, manufacturers, and media companies.
Digital experience vendor Sitecore has fully integrated its Web content management capabilities with four 2021 acquisitions including the Boxever CDP, Four51 ecommerce system, Moosend email server, and Reflektion site search engine. In addition to data unification, Boxever provided Sitecore with testing, real-time personalization, and connectors to email systems including Salesforce Marketing Cloud, Responsys, and Klayvio.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.