Real-time personalization vendor Fulcrum has released its own Customer Data Platform. As you’d expect, it’s tightly integrated with Fulcrum’s AI-based analytics and personalization workflows. That makes it a Campaign CDP in CDP Institute terms.
The IAB pegs out-of-home (OOH) advertising around $6 billion with a 21.7% growth rate. But this survey from OOH marketplace provider OneScreen.ai takes a brighter view: they report that diminishing returns have 97% of marketers are looking for alternatives to digital, and 92% plan to increase OOH budgets. They earn points for creativity by describing radio and podcasts as “audio out-of-home”.
Here’s a familiar tale: Clevertouch reports that 44% of marketers have at least one platform that goes largely unused but 90% will still make technology their biggest investment in the next year. The company says “increasing numbers of organizations are deploying ‘simplification solutions’” to shield marketers from complex technology, but doesn’t say how many.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.