Testing software before you buy it is trendier. Demostack makes it easier for Software-as-a-Service companies to create demonstrations and demo environments. They just raised a $34 million Series B, bringing total funding to $51.5 million.
We’re all about trends today, Dear Reader. Data clean rooms are trendy, and ActionIQ is jumping aboard through a strategic partnership with data clean room platform InfoSum. The deal will let ActionIQ clients match their data against other companies’ information and store the enhanced results. InfoSum’s claim to fame is it does this without making copies of the original data.
Buying through social platforms is the trendiest. Flowspace reports it’s a high priority for 27% of companies and 71% report a higher ROI than other channels. Less expected: nearly as many cited data ownership (43%) as acquisitions (45%) as their main reason for doing social commence. CDPs were actually the most common investment (55%) for improving social commerce fulfillment.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.