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Google launches one-click cookie-rejection in EU; Google will block select 3rd-party call recording apps

It will now take just a click for Europeans to accept or reject cookies on Google search and YouTube when  in Incognito Mode or when signed out. France’s regulator, CNIL, provided guidance for the changes, which began roll-out this month in France, and continues on in the rest of Europe, UK and Switzerland.

Mid-May, the Google Play Store will begin blocking 3rd-party call recording apps – but only for apps that record calls where the person on the other end doesn’t know. However,  if a phone has a pre-installed dialer, that will continue to function. A start, but not feeling overly satisfied with the logic here!

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Era of casual hate speech on social in EU comes to an end

April 26, 2022

Big tech, which claims to have far more important ways to spend its time, is about to find out just how much people support their right to ignore hateful, harmful content – or if they want it removed. EU officials have agreed in principle that under the Digital Services Act, companies will need to: 1) make it easier for consumers to flag problems, 2) ban online ads aimed at kids, and 3) allow regulators to punish noncompliance with billions in fines.

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IT’S THE LAW (04/26/2022)

April 26, 2022

Connecticut’s Senate unanimously approved a Data Privacy Bill, which now moves to the House. If it passes there, it puts Connecticut on track to be the fifth US state privacy law – and it would be one of the strongest consumer protections in the US. It includes rights for consumers to see what’s being collected and to opt out of sharing. It also increases the age limit for youth data protection – up to age 16 from 13, below which young people would need to opt in for data collection.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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