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Eighty-nine percent of the top pharmaceutical websites in the EU fail GDPR compliance

By virtue of the drop of one cookie required as a minimum for use, 89% of the top 150 online pharmacies in the EU have violated GDPR rules by both collecting personal data of visitors and customers and collecting sensitive information, including on use of antidepressants, reproductive health products, and addiction treatment. The pharma e-commerce industry was projected to grow by nearly €9.5 billion between 2020-2024 and data collected is highly sensitive. The research conducted by consent management company Usercentrics, looked at companies in Austria, Denmark, France, Germany, Italy,  Netherlands, Norway, Spain, Sweden, and Switzerland.

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Pro-athletes make game-changing claim: “We do!”

May 24, 2022

If laws like GDPR and BIPA are found to support that claim, the world of sports betting, gaming, and data will be subject to a whole new economic reality. An initiative, called Project Red Card and spearheaded by more than 850 pro- and former top-level athletes, is evolving a legal claim based on the notion that an athlete’s performance data, even if it’s publicly observed, is personal data and that athletes have a right to compensation for use of their data. It also raises related issues, such as what prior consent... Read More >

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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