In Brief: Clearview fined more than £7.5 million by UK DPO for breaches of local privacy laws
The company has also been ordered to use personal data of residents that is publicly available on the Internet.
The company has also been ordered to use personal data of residents that is publicly available on the Internet.
Available now are an early look at 5DK Runtime, Topics API, and FLEDGE APIs.
We’re all about Connected TV (CTV) today, Dear Reader. This DoubleVerify report finds that better controls over ad quality are reducing fraud and brand safety violations over-all. But fraud attempts are up over 70%, driven by attempts in CTV and video.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.