In Brief: Android issues first update on its Privacy Sandbox – feedback welcome
Available now are an early look at 5DK Runtime, Topics API, and FLEDGE APIs.
Available now are an early look at 5DK Runtime, Topics API, and FLEDGE APIs.
The US Federal Trade Commission has announced that it is illegal under the Children’s Online Privacy and Protection Act (COPPA) for companies to deny students access to remote learning platforms if parents or schools refuse consent for student data to be used for marketing and advertising. Companies will also not be allowed to use data collected from a child with a school’s authorization for commercial purposes, and they are obligated to remove data expeditiously when it’s no longer needed.
The company has also been ordered to use personal data of residents that is publicly available on the Internet.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.