Blockgraph is another cookieless identity resolution vendor.  It has an intriguing backstory as a Comcast spin-off now jointly owned with Charter and Paramount, and enabling privacy-safe data sharing and TV ad targeting.  Blockgraph just partnered with FullThrottle, which collects first-party data for its clients.  FullThrottle clients will map their data to Blockgraph households for ad targeting and measurement.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.