Maybe you’re looking to buy tools to build your own CDP-like system? Walmart doesn’t sell those yet, but Aqfer does. They just made them more accessible by adding their products to the Amazon Web Services Marketplace, where you can buy and run them.
Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
How about buying a Web3 CRM? I don’t know what that is, either, but it sounds important. Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”. More precisely, they can’t really sell you one, since they’re still in private beta. But they did issue a press release and promise a public launch later this year.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.