How about buying a Web3 CRM? I don’t know what that is, either, but it sounds important. Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”. More precisely, they can’t really sell you one, since they’re still in private beta. But they did issue a press release and promise a public launch later this year.
Maybe you’re looking to buy tools to build your own CDP-like system? Walmart doesn’t sell those yet, but Aqfer does. They just made them more accessible by adding their products to the Amazon Web Services Marketplace, where you can buy and run them.
New privacy rules may have stifled some data collection, but data sharing is more popular than ever. Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales. It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.