How about buying a Web3 CRM? I don’t know what that is, either, but it sounds important. Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”. More precisely, they can’t really sell you one, since they’re still in private beta. But they did issue a press release and promise a public launch later this year.
Maybe you’re looking to buy tools to build your own CDP-like system? Walmart doesn’t sell those yet, but Aqfer does. They just made them more accessible by adding their products to the Amazon Web Services Marketplace, where you can buy and run them.
New privacy rules may have stifled some data collection, but data sharing is more popular than ever. Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales. It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.