Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
Maybe you’re looking to buy tools to build your own CDP-like system? Walmart doesn’t sell those yet, but Aqfer does. They just made them more accessible by adding their products to the Amazon Web Services Marketplace, where you can buy and run them.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.