Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in. Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic. Even more obvious, their purchase intent is higher too.
Amazon competes with pretty much everyone in the retail world these days, so making decisions based on data from Amazon seems a bit risky. But Amazon hopes brands will ignore any conflict and subscribe to their Store Analytics service, which reports on anonymized shopper behavior in Amazon Go and Amazon Fresh stores. Are you feeling lucky?
The headline on this PwC study for Adform isn’t immediately obvious: first-party IDs improve programmatic ad results. But what the study mostly found is you get more responses when you show ads to more people. First-party IDs come into play because they let you show ads to people who would otherwise be unreachable in cookieless environments.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.