Amazon competes with pretty much everyone in the retail world these days, so making decisions based on data from Amazon seems a bit risky. But Amazon hopes brands will ignore any conflict and subscribe to their Store Analytics service, which reports on anonymized shopper behavior in Amazon Go and Amazon Fresh stores. Are you feeling lucky?
Deepfakes – computer-generated voice and video that replicates real people – pose many obvious dangers. One you might not have considered is deepfakes acing their tech job interviews. The FBI says it’s already happening, and can result in criminals gaining access to sensitive information. Puts a new twist on the old joke: “How many people work here?” “About half.”
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in. Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic. Even more obvious, their purchase intent is higher too.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.