You may not want another item about retail media but look on the bright side, Dear Reader: it’s not about social commerce. Anyway, this overview by eMarketer is pretty good, including the headline estimates that retail media ad revenue will grow 31.4% this year, total $40.8 billion and account for 16.4% of U.S. digital ad spending. But don’t get too frisky: Amazon accounts for 77% of the total.
DrivenIQ helps car dealers pull together data about customers and prospects, with a broad range of features including web traffic analytics, website visitor identification, geo-zoning, identity resolution, and 14 billion customer records related to more than 230 million U.S. households. They promise to “fill significant voids in the Customer Data Platform Market” although it’s not clear what voids they have in mind. What is clear is they just raised a $15 million Series A.
B2B buyers are buying more online than ever, but growing pains abound. In fact, 97% of respondents to this Avionos survey said suppliers’ ecommerce tech creates a problem during the purchase process. Integration with buyers’ own systems, poor configuration and quoting technology, and inaccurate product information are top concerns.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.