In Brief: Google’s search engine “not-guilty” decision could offer other tech companies protection from defamation claims
The ruling from an Austrian high court deemed the company not liable for defamatory content on websites it provides links to.
The ruling from an Austrian high court deemed the company not liable for defamatory content on websites it provides links to.
Google flagged two US fathers for child abuse after the parents sent photos to their child’s pediatrician to diagnose their sons’ illnesses. This raises significant concern, since these are almost certainly not isolated cases and there was no intermediate step provided by Google to be able to check validity before misinformation was shared with authorities.
This adds to concerns raised by India’s decision to table its data privacy law initiative.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.