In Brief: Twitter sued in proposed class action to disallow profiting from user data without consent
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
The technology allows this data to stay distributed in its protected environment, while enabling collaboration between parties.
Experimentation platform VWO has added a CDP module, repackaging capabilities it had previously built to support its own operations. The system is a true CDP, including abilities to ingest all data sources, retain data indefinitely, build customer profiles, and share those profiles with other systems. VWO plans to deliver enhanced personalization features in the next few months.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.