Experimentation platform VWO has added a CDP module, repackaging capabilities it had previously built to support its own operations. The system is a true CDP, including abilities to ingest all data sources, retain data indefinitely, build customer profiles, and share those profiles with other systems. VWO plans to deliver enhanced personalization features in the next few months.
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
Streaming TV (the likes of Netflix, YouTube TV, and Hulu) absorbed more viewing time than either broadcast or cable TV in July. It’s the first time that happened. But it surely won’t be the last, especially as streamers add more live sports, which have been major drivers of broadcast and cable viewership.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.