Tailwind provides social media and email marketing tools to small businesses. They’ve only raised $10.7 million but have just added their seventh acquisition, paid ad management platform Nectar 9. The goal is to offers small business owners a single tool for all types of marketing.
Regardless of what CMOs see from their lofty perch, the demand for data management tools continues to grow in the trenches. Low-code data import tool Flatfile is meeting this with capabilities that simplify connection to new data sources. They just raised a $50 million Series B, bringing total funding to $95 million.
We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today. Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose. On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection. Lots of detail here by country and device if you happen to need it.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.