Regardless of what CMOs see from their lofty perch, the demand for data management tools continues to grow in the trenches. Low-code data import tool Flatfile is meeting this with capabilities that simplify connection to new data sources. They just raised a $50 million Series B, bringing total funding to $95 million.
Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes. So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results. In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.
Tailwind provides social media and email marketing tools to small businesses. They’ve only raised $10.7 million but have just added their seventh acquisition, paid ad management platform Nectar 9. The goal is to offers small business owners a single tool for all types of marketing.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers.The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.