Tailwind Acquires Ad Management Platform Nectar 9

Tailwind provides social media and email marketing tools to small businesses.  They’ve only raised $10.7 million but have just added their seventh acquisition, paid ad management platform Nectar 9.  The goal is to offers small business owners a single tool for all types of marketing.

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Ad Fraud Is Up but Anti-Fraud Methods Help: Integral Ads Science Report

September 27, 2022

We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today.  Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose.  On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection.  Lots of detail here by country and device if you happen to need it.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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