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CMOs Question Value of First-Party Data: Wunderkind Study

Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes.   So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results.  In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.

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Bitso launches crypto payments with QR code in Argentina

September 29, 2022

Argentina is the first market in Latin America where Bitso (Mexican Cryptocurrency Exchange) launches crypto payments through QR codes. This payment method will enable Bitso’s one million users in this country to pay their daily expenses from their apps at any merchant that accepts QR payments. To make a payment, the user can choose between Argentine pesos (ARS), USD stablecoins, Bitcoin (BTC), Ether (ETH), or DAI.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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