Lunio is a new kid on the ad-fraud-detection block.  Unsurprisingly, they claim to be a better job than earlier arrivals.  But if they explain how, I couldn’t find it; all we know they use “a combination of data analysis and cybersecurity techniques to catch and block fake clicks at the source.”  We also know they just raised a $15 million Series A.

This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks.  That’s interesting but hard to take seriously when the same survey put the figure at 42% last year.  Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year.  Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts.  Color me perplexed.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.