Some media companies are more responsible than others. Google has taken the next step in supporting password-free authentication by adding passkey support to Android and Chrome. Passkeys are unlocked with a fingerprint, face, or screen lock, but are built to the industry-wide FIDO standard so they can be used across different platforms.
Responsible social media is probably an oxymoron, but there are still shades of gray. IPG Mediabrands has expanded its Media Responsibility Index to cover 150+ companies including social media, broadcast and connected TV, online video, and display ads. Ratings are based on self-reported data about safety, inclusivity, sustainability, and data ethics. The index helps Mediabrands clients avoid unsuitable ad placements, but I couldn’t find a version that’s shared with the rest of us.
TikTok continues to expand its advertising business, most recently with a pay-per-actual-view ad unit called Focused View. Clients are only charged if an ad is watched for six seconds or there’s a different interaction within that period. Separately: industry observers were agog this week at reports that TikTok is planning fulfillment centers to support its e-commerce ambitions.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.