Criteo launches its Connected TV solution in Australia

Criteo, whose CTV solution uses its unique audiences and robust access to data alongside full-funnel management and full-service support to help customers achieve measurable outcomes, is expanding into Australia. The use of CTV as a retail and marketing tool is growing in Australia. Criteo’s recent Shopper Story Survey research results showed nearly a quarter (24%) of Australians actively used the technology in 2021, which was up from 18% in 2019.

Pixis, the California-headquartered codeless AI infrastructure company is expanding into the New Zealand market. The Series C funded company provides codeless AI technology for demand generation and marketing optimization to over 200 businesses across the American, MENA and APAC regions.

CDPI Emerging Markets

Nielsen has unveiled the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution across three additional markets in APAC – Indonesia, the Philippines and Thailand. Nielsen will be providing cross-platform metrics on which media buyers and sellers can transact. This will now allow advertisers to measure YouTube inventory in their cross-media campaigns in a total of seven markets globally, which are Indonesia, the Philippines, Thailand, Mexico, Italy, the United States, and France.

CDPI Emerging Markets

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

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Criteo launches its Connected TV solution in Australia

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Codeless AI infrastructure company Pixis enters New Zealand market

Nielsen incorporates YouTube measurement for three markets in SEA

ActionIQ and Acxiom Unveil Customer Intelligence Partnership