“Composable CDP” means different things depending on what the speaker is trying to sell. Case in point: self-proclaimed “composable CDP” Lytics just released Conductor, a single component that includes data connection and unification services which others might sell separately.  Lytics has only two other components: Cloud Connect, a reverse ETL solution, and Decision Engine, which does data activation and personalization.

Google has responded to consumer requests for greater privacy by (wait for it) asking them to give up more data about what they consider private.  More precisely, they’ve expanded My Ad Center to let users define in more detail the kinds of ads they do and don’t want to see.  Responsible, diabolical, or a bit of both?  

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.