The UK Information Commissioner’s Office (ICO) has provided new guidance on direct and email marketing. This includes clear definition of what constitutes electronic mail marketing and specifics about compliance, including the extent and types of consent needed, what can be tracked, and what provisions must be made for opt-outs and data transfers.
Oversight or looking the other way? One way or another, the UK’s Department of Education (DIE) now has a black mark on its record for allowing the data of 28 million students as young as 14 to be available to companies in the gambling industry. The UK’s Information Commissioner’s Office (ICO) accused the DIE of a serious breach, which if the agency had been a business could have led to fines up to £10 million (US$11.45 million). This happened because the DIE shared education records with third-party data training company,... Read More >
Exterro’s Privacy Compliance Readiness Survey, of executives at enterprise-level companies found alarming indicators of unpreparedness both with knowing their data inventory and having processes in place to comply with privacy regulations. Forty-five percent said they rely on manual survey methods to keep data updated and 44% report using ad hoc or poorly defined processes for compliance.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.