The UK Information Commissioner’s Office (ICO) has provided new guidance on direct and email marketing. This includes clear definition of what constitutes electronic mail marketing and specifics about compliance, including the extent and types of consent needed, what can be tracked, and what provisions must be made for opt-outs and data transfers.
Oversight or looking the other way? One way or another, the UK’s Department of Education (DIE) now has a black mark on its record for allowing the data of 28 million students as young as 14 to be available to companies in the gambling industry. The UK’s Information Commissioner’s Office (ICO) accused the DIE of a serious breach, which if the agency had been a business could have led to fines up to £10 million (US$11.45 million). This happened because the DIE shared education records with third-party data training company,... Read More >
Exterro’s Privacy Compliance Readiness Survey, of executives at enterprise-level companies found alarming indicators of unpreparedness both with knowing their data inventory and having processes in place to comply with privacy regulations. Forty-five percent said they rely on manual survey methods to keep data updated and 44% report using ad hoc or poorly defined processes for compliance.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.