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WhatsApp’s Business bet takes off in India, revenues set to cross $1B next year

At a staggering $22 billion, WhatsApp has been Meta’s (then Facebook) most expensive acquisition to date. The deal had caused quite a stir in the tech industry since investors and analysts felt it was tough for the social networking giant to justify the astronomical price for an app that made little money. As Meta aims to diversify its revenue sources beyond traditional digital advertising, it is looking to tap into WhatsApp’s ubiquitous presence in markets like India to drive the app’s monetisation.