Axiom acquires Plexus’s flexible legal talent division Plexus Engage

Axiom, the global leader in high-caliber, on-demand legal talent, announced it has acquired Plexus Engage, a subsidiary of Australian headquartered legal technology company Plexus. Plexus Engage offers highly experienced, flexible lawyers for in-house legal teams to support projects or augment capacity. This acquisition further advances Axiom’s long-term mergers & acquisitions and geographic expansion plans, providing an entry into Australia and enhancing Axiom’s footprint in the APAC region.

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WhatsApp’s Business bet takes off in India, revenues set to cross $1B next year

November 10, 2022

At a staggering $22 billion, WhatsApp has been Meta’s (then Facebook) most expensive acquisition to date. The deal had caused quite a stir in the tech industry since investors and analysts felt it was tough for the social networking giant to justify the astronomical price for an app that made little money. As Meta aims to diversify its revenue sources beyond traditional digital advertising, it is looking to tap into WhatsApp’s ubiquitous presence in markets like India to drive the app’s monetisation.

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SolarZero enables world-first trade in NZ electricity reserves market

November 10, 2022

solarZero, New Zealand’s leading solar and battery storage provider became the first in the world to trade energy grid stability services from its virtual power plant (VPP) in the NZ Electricity Reserves Market. solarZero’s energy trading breakthrough means New Zealand is a test market the rest of the world will be watching and follows the company’s acquisition by a fund managed by BlackRock Alternatives’ Climate Infrastructure.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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