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Major E-tax services are reportedly providing Meta financial profile data

The MarkUp and The Verge allege that H&R Block, TaxAct, TaxSlayer, and Ramsey Solutions have shared sensitive personal and financial user data with Meta via Meta Pixel, a JavaScript code snippet embedded in websites. The exposed tax filer data includes income filing status, refund amounts, and college scholarship amounts, in addition to more basic identifying information. And, while the number of people affected hasn’t been confirmed, it is estimated in the tens of millions. Why? Apparently, the data is useful to feed Meta algorithms for ad targeting.

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Meta fined €265M by Ireland’s DPC

November 29, 2022

Ireland’s Data Protection Commission (DPC) just announced it is fining Meta €265 million (US $276 million) for GDPR non-compliance due to data scraping. This brings Meta’s 2022 total fines from the DPC to almost €700 million. The DPC oversees the company because it is headquartered in Ireland. And, reports are that more Meta fines may be announced there soon. This fine was for a 2021 breach that affected more than a half million records and resulted in personal data surfacing on a public forum and circulating widely on the web.

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IT’S THE LAW (11/29/2022)

November 29, 2022

Citizen Labs’ new report adds to criticism of Canada’s pending (and long-titled) Bill C-27: An Act to enact the Consumer Privacy Protection Act (CCPA), the Personal Information and Data Protection Tribunal Act and the Artificial Intelligence and Data Act. Bill C-27 is an update to the Personal Information Protection and Electronic Documents Act (PIPEDA), which has been in force as federal law for two decades. Among the concerns raised is that the new CCPA law would be weaker than GDPR and that it includes problematic exemptions, including that organizations can decide when benefits of collecting of personal information outweighs risks - and that this could be done without having to notify people of collection or planned use.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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