It sometimes feels that content moderation is like the weather: subject of much talk but little action. Cinder aims to change that with a unified platform that will let moderation teams operate more efficiently than the usual spreadsheets, queries, and Word docs. The company has raised $14 million to date.
I won’t sugarcoat this, Dear Reader: this CMO Council survey for SAS finds consumers rank personalized offers 12th on their list of 14 brand loyalty factors, while marketers rank it fourth. There’s clearly an opportunity to benefit from closer alignment. Another cause for alarm: the top three CX challenges are all about data integration but only one of the top seven tech investments aims to improve it. On the bright side, that investment is CDPs.
This IAB Tech Lab announcement bounces from prosaic (“Out-of-Home (OOH) advertising, also called outdoor advertising”) to historical (“the medium is ancient, from cave paintings to signposts”) to poetical (“this may be something as ethereal as brightening up the dark skies”). So there’s something here for everyone, even if you don’t care about the actual news. If you do care: they’ve extended the OpenRTB standard to include elements unique to Digital Out of Home ads.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.