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Australia’s largest telecom, Telestra apologizes for breach that exposed tens of thousands of personal records

The breach was not the result of hacking, but of what the company has called a “misalignment of databases,” and which allowed customer data to be published online. The company has 18.8 million customers, which is equivalent to about three-quarters of the country’s population, and it has reported that 132,000 customers had their data exposed.

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AI Search Provides Less Than 1% of Referral Traffic: BrightEdge

September 16, 2025

BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.

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